Pathways to a Just Digital Future Watch this tech inequality series featuring scholars, practitioners, & activists High performing physicians can also reap the benefits of positive user reviews and be rewarded for their level of service. It provides greater exposure and awareness, acting as a customer acquisition tool and filling excess capacity. Furthermore, a paramount value that Zocdoc provides is (2) marketing for physicians.
Similarly, online check-in (i.e., inputting medical history, insurance info) reduces the check-in process in-person and again frees up administrative staff to even out their workload and perform non-urgent tasks in off-peak hours. Migrating scheduling from phone to online on the Zocdoc platform frees up administrative staff at physician offices to perform other more urgent or higher-level tasks. The platform then sends email confirmations and reminders for upcoming appointments.įor doctors and healthcare professionals, Zocdoc alleviates (1) scheduling and check-in, and serves as a tool for (2) customer acquisition. Instead of calling a doctor’s office and waiting on hold to schedule an appointment, one can simply book online – streamlining an otherwise cumbersome process compared to other industries in the digital age. Finally, Zocdoc facilitates (3) ease of booking. Healthcare is one industry where quality of service largely goes unmonitored (with the exception of malpractice) – consumer input ratings shed light within this black box, providing information on promptness of service, bedside manner, etc. Furthermore, it solves for a dearth of (2) information on the consumer side. Zocdoc solves the (1) search problem, enabling consumers to browse troves of local medical professionals and filter based on type of medicine (i.e., generalist, vision, ENT, etc.) insurance acceptance, location, availability, gender, ratings, etc. Zocdoc creates value for customers, healthcare professionals, and other stakeholders in the healthcare industry.įor consumers, Zocdoc provides value in the form of (1) search, (2) information, and (3) convenience. It makes money by charging physicians, who chalk it up to marketing and scheduling costs.
Zocdoc is a two-sided platform that connects patients with physicians.
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